Instagram’s attempts to move ahead of Snapchat seem to be ever-active as the photo sharing app’s latest feature focuses on making disappearing photos and videos more interactive.
In an attempt to attract more users, Instagram is plugging disappearing photo and video messaging into Stories.
“Starting today, you can reply to stories with a photo or video. From selfies to Boomerangs, now you can be even more fun and playful when you respond to friends,” Instagram said in a blog post.
“To reply with a photo or a video, tap the new camera button while you’re watching a story”.
Animated face filters can also be added to these messages, and like other messages sent via Direct, the DMs would disappear and friends will be alerted to any screenshots you capture.
The new feature opens the way for the photo sharing app to “be even more fun and playful when you respond to friends” but may repel a whole lot more people to its rival Snapchat.
Instagram has boasted about its 250 million daily users but hasn’t provided the breakdown into how many use Direct. This move may certainly attract more towards its messaging service.
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