Hiring a website designer may not be on your list when opening a new business, but it should be.
With 96% of people shopping online having a clean, concise website is crucial to online success. Internet users spend on average 10-20 seconds on a webpage before deciding to move on. Having a clear, easy-to-navigate webpage sets you apart from the competition.
The simplest way to do this is to consult a professional web designer.
If you’re considering setting up a webpage for your business, read on to see why a website designer is preferred over a do-it-yourself webpage.
What is a Website Designer?
A website designer combines their creative and technological skills to design web pages. They have keen insight into how to work with your brand and target market to achieve the results you’re looking for in your business.
They use different fonts, colors, and outlines or layouts to build your web page and make it functional. Most have a Bachelor’s Degree in Graphic Design or Computer Science, while a few are self-taught.
How A Website Designer Helps You
Now that you know what a website designer does, we can tap into how they can help you. Here are a few reasons to call in a professional.
On average a website can take anywhere from 12-16 weeks to complete, and if you’re a business owner, you have other things to do! The planning of a web page must be developed and executed well. A web designer has the experience and education to formulate the plans, organize them, and be proficient at bringing them to life.
Understands Your Business And Brand
Most website designers have worked with several companies and are familiar with related brands and businesses. They can use colors, fonts, and other codes to help you generate your message in a way that speaks to your target market and make it visually appealing.
When you work closely with a designer, they begin to understand more aspects of your business and what makes you stand out. They use those components in the web design. Though you may fully understand your brand message, having an extra pair of eyes may help surface ideas or tactics you may have missed.
Search engine optimization (SEO) is a critical part of ensuring your website is successful. Website designers understand the ins and outs of SEO – how to rank well in user searches and keep it running smoothly – and can integrate that into your webpage.
Technology and software are constantly changing, and most designers stay in the current of these trending changes. This gives you an advantage because they will use the latest technological methods to build your page, making it more reliable, faster, and compatible with other pages.
They know how to optimize video, RSS feed, links, and other traits to bring in heavy amounts traffic to your site.
Having a website designer in your corner is an encouragement when things get tricky with your website. Websites evolve pretty consistently, and the designer can continue to update and be efficient at keeping the webpage as current as possible.
When you work with several different designers (or even, yourself!) you run the risk of getting behind on modern technology. A professional understands codes, functions, and the entire blueprint of your design and can make adjustments efficiently.
When something goes awry on your webpage (and it will) consulting the designer who created the site is the best place to seek out. They know and understand the bones of the website and can properly diagnose, or update it properly.
Having one designer also protects your site. If another designer makes changes that are not appropriate for your page, the effects could be detrimental. Sticking with one designer is best and avoids the headache of jumping from one to another.
I Want to Hire A Web Designer! Now What?
Now that you’re convinced that hiring a website designer is a strategic and smart move, there are a few things to consider before you start reaching out.
Find A Reputable Web Design Company
Do your research and find a company with stellar reviews. Find a company that’s worked on national and local fields, within various industries, and rides with the modern trends in technology such as Computers Made Easy.
Understand Your Brand And Vision
This should go without saying, but developing a vision for your brand and knowing it inside and out goes a long way in properly communicating with your designer. The more they know about your brand, the better website is produced.
Interview A Professional Designer
You want to like the person you’re working with! Ask to see a portfolio of their work and visit the sites they’ve created. Find out their expertise and if they’ve worked with anyone in your niche.
You may have ideas in mind, but be curious about how they’d approach your project and be open to any suggestions they may have. And be sure to ask for references.
Ask About Privacy Policies
Talk with the company or designer about their privacy policies. Ask if they sign Non-Disclosure Agreements. This gives you peace of mind concerning the confidentiality of your data.
Inquire About Project Managment
Find out how designers approach their projects and how long it may take. It also helps to know if how you, the client, can be included in the decision-making process. The more transparent the company is with you about the design and the course they take, the better.
Good web design costs. However, a great website has a high return on investment (ROI). It’s normal to feel sticker shock, but when you consider your ROI, it’s worth it.
Forget DIY Design – Hire A Designer!
It’s tempting to design your own site, but any successful business understands the pros far outway the cons when it comes to hiring a website designer. You can achieve so much more when you hand the reigns to a professional.
Zero in on your brand and vision and find a web designer today that meets and exceeds your needs, so you can get your businesses moving.
Looking to grow your business with the latest technology trends? Contact us today to see how we can help you!