Many people are surprised to find out how common it is to have some kind of hearing impairment. In fact, in the United States, one out of every eight people has hearing loss of some kind.
Many people underestimate the importance and power of adding quality captions to their shows. It can help to realize that a full eighth of the entire population will not have access to your content if it does not include captions. Of course, there are many other benefits to professional captions as well.
So what exactly can captions do for your video content? Read on to learn all about the ways that captions improve videos and how you can find the best captioning services!
Reach a Wider Audience
As we have already discussed, there is a huge segment of the population that you cannot reach if you do not include captions on your TV show. When you think about it, there are even more people who want to be able to engage with your videos without captions.
In many settings, there are televisions set on mute. This is often the case in waiting rooms or restaurants. In these cases, only captioned shows have any chance of reaching people.
Captions can increase your engagement as well. Even people who don’t need captions tend to watch video content longer when it has captions. They’re also more likely to watch videos all the way through to the end.
On websites like Facebook, videos are muted until users turn on the sound. In many cases, it is on the strength of their captions that people are persuaded that they want to hear what a video has to say. Scenes from movies or TV shows can reach many more people if they do well on Facebook, too.
Improve Your SEO
Search engines like Google use complicated algorithms. These algorithms decide which websites and content end up at the top of the page.
One of the things that these algorithms look for is whether or not a video is captioned. If it is, then it will rank higher. Getting on the first page of Google is a powerful way to increase your audience, even when it comes to TV shows.
Considering all of the benefits of live captions, you might be in the market for a TV caption service. Done right, subtitles can make a huge difference, but you have to find a quality service to make sure that they are done right.
To learn more about how you can find the best audio-impaired text, Spanish subtitles, English subtitles, and more, check out these captioning services.
Enjoy All of the Benefits of Quality Captions
We hope that you were able to learn something helpful from this brief piece on a few of the benefits that you can enjoy through high quality captioning services. Captions are a powerful way to expand your audience and engage more fully with the audience that you already have. They are an investment that can supercharge whatever your message is!
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