Logo Design Process

What the Logo Design Process Actually Looks Like in Practice

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Did you know that 42% of Americans believe that a company’s logo tells them about the brand’s personality? While it may be tempting to put little thought into your logo while you focus on other innovative marketing efforts, the truth is that you can’t afford to neglect your logo. 

So, it’s worth it to work with a professional designer to create an iconic logo that customers will associate with your brand for decades to come. But what can you expect during the logo design process? 

Find out by reading through this short guide on how the process works. 

Brand Evaluation

To start, your designer will talk to you to learn more about your brand to help create the best logo design for your needs. They’ll ask you questions about your brand’s voice and what you want to convey with your logo. They’ll also ask about values important to your brand and how you plan to use your logo.

Finally, they’ll show you logo design inspiration to get an idea of what you do and don’t like. For example, if you’re an Amazon seller, they’ll have you browse info about Amazon graphics to get a sense of how you might want your logo to look like. 

Industry Research and Brainstorming

Next, your designer will do some research about your industry and what kinds of logos your competitors have. This helps to give them a better perspective and will help them avoid creating something that looks too similar to other brands in your field. 

From there, they’ll start to brainstorm ideas, putting together visuals to help convey your brand. This is when they’ll make decisions about fonts and colors to feature in your logo. 

Creating Concepts and Designing

From there, your designer will start to sketch initial designs. It varies by artist, but most graphic designers start by sketching out the design with pen and paper before creating a digital design. 

Once they have a solid sketch, they’ll begin to bring it to life on a digital platform, making tweaks as needed until it looks perfect. 

Presentation and Updates

Once the digital design is ready, your graphic designer will present it to you, giving you background information on why they made the choices that they made. Then, you’ll have an opportunity to provide feedback and ask for updates if needed. 

Keep in mind that some designers may have limits on the number of revisions allowed before charging extra. 

Delivery

Once you’re happy with the logo design and everything is finalized, your designer will give you digital copies of your logo. They’ll likely provide you with several different versions that you can use in different applications.

Be sure you have a full understanding of all the file types and logo versions you’ll receive before agreeing to work with a designer, so you’re both on the same page. 

Understanding the Logo Design Process

Now that you’ve read through the logo design process, you should have a better idea of what to expect. Now you can find a graphic designer for your project and get a logo that will represent your brand for years to come. 

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