Made-to-measure has been done on a more mainstream level for formal clothing, but Trumaker is focusing on the casual space with the kinds of button-down shirts that men wear with jeans. The company has no brick and mortar stores. Instead, it employs contractors called “Outfitters” who come to clients wherever they are — at home, work, wherever — and take their measurements to ensure a proper fit. Colleen Taylor visits the Trumaker offices to see a demo of the Trumaker app and an outfitter in action.
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