If you own or run a website, you know how important it is to offer a good user experience to the folks who are browsing your site. Because if people don’t enjoy clicking and reading on your site, they’re not going to stick around or come back, which isn’t a good thing.
Because of this, you have to always be thinking about your users and what it is they want. And besides good content, they want a few basic web design elements that improve their user experience.
So what are the basic web design elements that users care about? And what are some basic features that your site must have if you want users to stick around? We’ve got the answers to those questions, and more, in this article!
Now then, let’s get started!
Believe it or not, the biggest design element that users want, more than anything else, is simple navigation. Because if users can’t find what it is they’re looking for on your site, it doesn’t matter how it looks or how well written it is.
The good news? Simple navigation is quite easy to achieve. If it takes more than three clicks to find something on your site, your navigation is too complicated and needs to be tweaked.
Your users will greatly appreciate it, to say the least.
Fast Page Speeds
Besides poor navigation, slow loading times is the next most common reason as to why users leave websites. So if you’re site isn’t up to par speed-wise, make the necessary changes to fix that issues as soon as possible.
Not sure if your site is fast enough or not? Google’s speed checker tool will not only give your site a speed grade but also tell you how you can make it faster, too.
Pretty neat, right?
It’s important to remember that people aren’t just browsing websites on computers anymore. With tablets and mobile devices continuing to grow in popularity, you need to make sure your site is created with all users and all platforms in mind.
The best way to do that? Use a responsive theme for your website. A responsive theme will change layout based on the device the user is browsing your site on.
That way, regardless of the device, ever person browsing your site has a good user experience. The best part? Your site will be faster on slower devices, which of course, is a good thing.
Properly Formatted Content
Last but not least, users also want to read good content that is formatted well. And proper formatting is pretty easy to do, so if you’re not sure what goes into, we can sum it up in a few sentences.
Simply write in paragraphs, breaking up content with headers and media. Use legible fonts and keep things simple and easy to read. Let your content do all of the heavy lifting for you.
Your color scheme plays a huge role in your site’s readability, too. So keep your background white and use one of those “get color from image” tools and grab a few fun colors from a cool picture online. Don’t overwhelm users with too many colors or a wacky design in an attempt to be different.
The Most Important Web Design Elements
Well, there you have it! Those are the most important web design elements that users want the most!
As you can see, things that improve user experience are at the top of the list. So make sure your site is responsive, loads fast, and is easy to navigate.
Format your content properly, and don’t go overboard with colors or crazy fonts, and you should be good to go!
Looking for more website design tips and tricks? Check out our blog!