The Struggle of Entrepreneurship Is An A/B Test | Founder Stories



Mike Abbott sat down with with Optimizely co-founder Pete Koomen to discuss how he and his cofounder Dan Siroker left Google and started to build companies together (after Siroker’s stint with the Obama campaign in 2008 and thereafter). The duo launched an educational site to teach kids math, but felt disconnected from the target users and weren’t confident the service could grow. Later, they got into Y Combinator and, during that incubation period, dropped their initial idea (Company #2) and pivoted into what would become Optimizely.

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