The removal of the home button was by far the biggest change in the iPhone design since the launch of the device in 2007. However, with Apple trading in its most recognizable feature, it’s going to be very easy for Android phones to pull off the look of an iPhone, at a fraction of the price.
With the iconic round button gone, telling an iPhone apart from its copycats at first glace will be very hard, especially once manufacturers figure out how to achieve the bezel-less look, and especially when you slap on a case, which almost everyone will, considering the iPhone X’s hefty price tag. A few companies have already figured out the bezel-less design including Samsung with the Galaxy Note 8, S8 and S8 Plus, and Xiaomi with its Mi Mix followed by the Mi Mix 2.
Most iPhone lookalikes have been known to originate from Chinese phone makers, such as Huawei, Oppo, and OnePlus. There are plenty of brands which aren’t afraid to mimic premium smartphones as slim bezels, round edges and similar color palettes are cheap and accessible than the expensive hardware within. No home button also means these phone companies don’t need to paste their fingerprint sensor on the front anymore, they can now occupy space on the back.
In relatively rich countries like the US, UK, and Canada, the iPhone X is expected to sell widely. But on a global scale, it will be considered a status symbol, a luxury very few people will be able to afford. Hence, it’s no coincidence that Apple’s major competition hails from China, a market of billions that Apple hasn’t been able to crack. Midrange devices of Oppo and Huawei boast high sales in the region, so clearly, looks do matter.
With Xiaomi and Samsung already having produced successful bezel-less smartphones, we can definitely expect other Android manufacturers to follow suit and bring their own bezel-less designs. The home button has been Apple’s trademark look from the beginning and with the abundance of bezel-less phones currently (and expected to be) flooding the market, Apple will have to figure out creative ways to set itself apart from its competition.
Image Source – CNET