One of the keys to running a successful website is to analyze its traffic. By analyzing web traffic, you can determine which of your website’s design elements are and aren’t effective. This enables you to make necessary changes, allowing for the optimization of your website as a whole.
But maybe you don’t know how to track website traffic? Fortunately, it’s fairly easy. All you need is a traffic tracking tool.
Wondering where you can find such a tool? Look no further! Here are the 7 best on the market today.
1. Google Analytics
Arguably the best web traffic tracker in existence, Google Analytics tells you everything you need to know about the traffic that’s passing through your website. Free of charge for the majority of users, it can be used to garner a variety of statistical insights.
Google Analytics not only shows you how many web users visit your site, but it also provides demographics on those web users, covering everything from location to age to device type and more. As such, it helps you to discover who your target audience is.
It also measures clicks per page, time spent per page, and a variety of other useful metrics, informing you on what does and doesn’t need improvement on your website.
All in all, Google Analytics is superb. If you’re a new webmaster, it’s a must-use. It will help you to improve your website, and at absolutely no charge.
Another traffic tracker you should consider using is StatCounter. Free for up to 500 monthly views, it doesn’t have the most aesthetically pleasing interface but does offer terrific functionality.
StatCounter tracks everything from recent visitor activity to time spent per page to clicks per page to visitor origin and more. It also provides statistical summaries, allowing you to quickly recognize prominent traffic trends.
Simply put: StatCounter gets the job done. It’s not going to win any beauty contests, but it will help you to create a more successful website.
Next up is Ahrefs, one of the most popular traffic trackers in the world today. If you’re looking for a high-quality paid tracker, this is the first one you should consider. Though it’s a bit expensive (starting at $99 a month), it could go on to make thousands for your business.
Ahrefs provides all of the features of standard trackers, including but not limited to traffic source tracking, page click tracking, and page time tracking. However, it also tracks the keywords which are bringing traffic to your website, allowing you to determine which keywords are and aren’t successful. Not to mention its backlink tracking capabilities, which allow you to see which sites are linking to your site.
Truth be told, Ahrefs is a more effective tool than both Google Analytics and StatCounter. It’s just the steep price that pushes it down our list. If you want to get site traffic by any means necessary, this is the tool for you.
Another top-notch paid traffic tracker is SEMRush. Starting at $99 a month, it’s expensive but effective. Note, however, that unlike some other trackers, it doesn’t measure time per page, clicks per page, or other such metrics.
Instead, SEMRush focuses on SEO, and, in particular, keywords. So, if you want to see which keywords are and aren’t driving substantial traffic to your site, this tool will accommodate you.
However, that isn’t all SEMRush does. It tracks backlinking and advertising as well, letting you know who’s associating with your site, and allowing you to make adjustments based on that information.
One of the most in-depth traffic trackers is Quantcast. While not always as accurate as some of the other tools, it provides more information overall, truly allowing webmasters to become familiar with their audiences.
Some of the information provided by Quantcast includes visitor ethnicity, visitor media preferences, visitor shopping preferences, visitor political affiliations, and visitor occupations, to name just a few attributes.
Quantcast comes with a 7-day free trial, after which it costs anywhere from $19 to $499 a month. If you really want to familiarize yourself with your visitor base, this is the tool for you.
Next up is Alexa, one of the most popular traffic tracking apps in existence. A paid app, it costs $149 a month at its cheapest and $299 a month at its most expensive.
Alexa works a lot like the other tools on our list, providing insights on traffic demographics and user behavior. For instance, if you want to assess how long someone was on one of your website’s pages, Alexa will assist you.
However, Alexa comes with a number of other features as well. These include site comparison, SEO analysis, and backlink tracking. If you’re looking for a suite of website building tools, Alexa might be your best option.
7. Crazy Egg
If you’re looking for a more affordable traffic tracking tool, you might consider Crazy Egg. This tool starts at $24 a month and offers much of the functionality that you’ll find in other tracking tools.
Crazy Egg is a full website analysis tool, providing everything from click heat maps to traffic metrics to an A/B testing tool and more. It even provides a tool that allows you to record a user’s use of your website.
We should also mention its editing tool, which allows you to make quick edits based on the web optimization information you receive. Whether it’s text, a photograph, or otherwise, this tool can alter it with efficiency and ease.
Now That You Know How to Track Website Traffic . . .
You now know how to track website traffic. However, there’s so much more you need to learn in order to optimize your website. Fortunately, you’re just where you need to be to learn it.
Approid Technologies has loads of information on website optimization, covering everything from hosting to SEO and more. Become an expert webmaster by checking out our other articles now!