Beyond Pokemon Go – An Entire City Dedicated to Pikachu

There’s more to Pokemon than just the video games on Nintendo’s consoles. Plush toys, trading cards, and even noodles are just some of the things associated with it in Japan. But what happens when an entire city dedicates itself to Pikachu? Watch our video of the Pikachu Outbreak – a yearly festival of everyone’s favourite Pokemon to find out.

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