It’s a big day for hardcore Apple fans as the iPhone 8 and 8 Plus have arrived in Apple stores around the globe. Unfortunately for Apple, it seems that the majority of its fan-base seem to have gotten cold feet when it comes to buying their newest gadget.
As various reports have pointed out, some Apple stores have very short lines for the iPhone 8, if any at all. According to Reuters, there were fewer than 30 people at Apple’s Sydney store, which usually has hundreds out front. And it described a “less lively mood in Asia” than for previous launches.
— Chelsea Edwards (@abc7chelsea) September 22, 2017
— Safwan Ahmedmia (@SuperSaf) September 22, 2017
This is the extent of the line up for the new iPhone in Brisbane. Just a dozen deep. Clearly not as much excitement as in previous years. pic.twitter.com/iJGg6S3k3Z
— S Marshall-McCormack (@ShannonMM9) September 21, 2017
There are reasons this launch might not be getting the publicity Apple phones are known to receive. For one, this is the 10th generation of the iPhone, and hype has probably just died down. People are no longer lining up to buy their first or second smartphone, and this year’s model doesn’t have any revolutionary new features that people are willing to wait overnight for.
Furthermore, Apple will be launching the next “revolutionary” iPhone — the iPhone X — in November. It’s why there wasn’t a crowd for the iPhone SE either.
To be sure, a sliver of enthusiasm remained, such as at Apple’s store at the World Trade Center and on Fifth Avenue in New York which did have a line this morning, and there appeared to be a big turnout in Singapore.
— The Straits Times (@STcom) September 22, 2017