Amazon Prime Day 2017 is more complex due to shifting deal start times and even more savings than ever promised by the online retailer.
If you're in the US, there's a lot you should know before the clock strikes an odd 9PM Eastern or 6PM Pacific tonight. Like that deals start a day early – today.
In fact, you can start saving right now thanks to early Amazon Prime Day deals that the official website has me available hours and even days in advance.
Here are ten ways you are get the most out of this invented online shopping holiday.
1. Amazon Prime Day begins tonight at 6PM
The Amazon Prime Day start time can be summed up in one word: confusing. That's okay, we're here to explain it for you.
Amazon has been offering early Prime Day deals (see below) days in advance. But the real deals start at tonight, July 10 at 6PM Pacific / 9PM Eastern.
Yet the full Amazon Prime Day is actually on July 11. Here's why: In a way, this makes it easier to get the first (and usually the best) deals without having to wait until midnight or 3AM. Apple should take note.
2. You can get early Amazon Prime days right now
On that note, you can get a bunch of Amazon Prime Day deals this very minute, and includes popular Echo and Kindle products.
Way more: Every Amazon Prime Day listed (so far)
3. Amazon Prime Day leaked deals
Amazon leaked its own Prime Day deals this year, giving us a preview of what's to come at 6PM, including 50% off the Amazon Echo speaker.
The best bit of news from the official Amazon Prime Day preview is that there will be at least six TV deals later today, including some 4K TV sets.
4. Some deals will go quickly
The worst part about Amazon Prime Day is that the tens of millions of buyers it attracts means Lightning deals become a bit literal. They're over in a flash.
When deals begin at 6PM Pacific on Amazon, it'll require constant refreshing and nimble clicking to get the best doorbuster deals.
There is a wait list that Amazon offers on sold out products, just in case buyers don't check out with the discounted item in time or cancel their order.
5. Don't forget about Amazon Video and services
Amazon is more than about flashy new hardware like the Echo and the new Fire Tablets. It's also a big software and service company.
We also love the fact that and many . Also see the and Amazon Channels.
6. TV deals and cheap laptops are big-ticket items
We also like the , and there are savings there, too. There will be a $119.99 TCL that's TV that's 28 inches, and a 32-inch TCL TV that's $99.99. But It's Amazon prime Day, go big or go home, right? The 40-inch TCL TV will be $199.99.
One more Amazon Prime Day TV deal: It'll have a 55-inch premium brand 4K smart LED TV for only $599.99. But it hasn't disclosed which one this is yet.
7. Amazon Prime phones are all unlocked
Amazon Prime Phones run Android and and there are some good choices, like the award-winning Moto G5 Plus we reviewed and liked a lot.
The best part is that while you'll have to deal with Amazon lockscreen ads at this price (unless you upgrade for a fee), they're not locked down by US carriers.
8. Not everything is worth buying, in our opinion
There will be tons of amazing Amazon Prime Day deals for 2017, but we're not going to recommend every single item to you. That's a promise.
So while we'll include every deal that we see – and there will be hundreds – we don't steer you in the wrong direction about what you should buy today.
9. Amazon Prime Day is a 'members only' deal day
One thing that you should buy is an Amazon Prime subscription, or at least start the free 30-day trial today. You can always cancel it.
You also get two-day free shipping on most orders, Amazon Prime Instant Video, and a bunch of other extras we haven't lived without since it launched.
10. Didn't get want you wanted? Stay tuned
There's more where that came from can be the unofficial Amazon Prime Day motto, because the online retailer (and others) will be back in a few months.
Also, Amazon isn't the only deals vendor in town today. Expect to see Walmart, Target and NewEgg to roll out their own deals to compete with Prime Day.