Facebook Messenger lets games monetize with purchases and ads

Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching HTML5 ‘Instant Games’ inside Messenger like Pac-Man, Space Invaders, and Words With Friends Frenzy in … Read More

Snaps raises $6M to expand its marketing platform for messaging apps

Snaps has raised $6 million in Series A funding for what it calls its Conversational Marketing Cloud. By that, it’s referring to a suite of tools that allows businesses to promote themselves through messaging. CEO Christian Brucculeri said Snaps is … Read More

Omnyway raises $12.75M to connect advertising and mobile commerce

Omnyway announced today that it has raised $12.75 million in Series A funding. Previously known as OmnyPay, Omnyway has built technology around what it calls “augmented digital commerce” — basically, helping retailers stay connected to consumers through their mobile phone … Read More

Snapchat’s new Context Cards use Snaps for spontaneous discovery

[embedded content] Snapchat is introducing a new feature that will transform the experience of using the apps at a fundamental level. They’re called ‘Context Cards,’ and they’re new ways to find out more info about any Snap shared by users, … Read More

Target is adding Pinterest’s visual search tool to its app and website

Pinterest today announced a partnership with Target to integrate its visual search technology known as Lens into Target’s apps, and later its desktop website. The deal, which represents the first time the company has integrated Lens into a retailer’s app, … Read More

Snapchat’s new partners attach instant apps and games to ads

Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyroscope-powered epxeriences, lead generation campaigns, and pre-loaded Instant Apps as … Read More

See what Facebook ads you actually clicked in “Recent Ad Activity”

You might think you’re impervious to Facebook’s ads, but you probably do get seduced every once in a while. But since ads aren’t always permanently available anywhere, it can be impossible to find a Facebook ad that led somewhere you … Read More

Video advertising took a big leap in Q2, according to Smaato

Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in the second quarter of 2017 and … Read More

Apple defends new ad-tracking prevention measures in Safari

Apple isn’t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced at Apple’s Worldwide Developers Conference in June. It incorporates a … Read More

iOS 11 is a second chance for QR codes and NFC to hit it big

Apple’s flashy new iPhones are hogging the spotlight right now, but iOS 11 is arriving before they do – on September 19, the major mobile software update will be available for existing iPhone and iPad devices. It’s bringing a lot … Read More